‘Hieee, G’day, And general introductions’
So I am Fiona, aka Feef, the Business Creator and owner of Elsa’s Hockey.
I could go through all my involvements past and present in the wonderful sport of Ice Hockey but as a start I would just like to share the story of how I came up with what is one of the most unique socks ever to be used in skate.
I hated my sore feet in my skates. Make it I just hate sore feet. I could look into my brothers world of mountaineering and see he had so many options to have less pain in his boots. Why not skaters???
At the time I stared this journey I wore Tblade skates (don’t judge, they were free), then onto Graf 707 Custom and still I had issues. I mean Graf 707 are putty skates compared to what I am wearing now so technically my potential issues are worse with my current skates.
I honestly believe that while skates have got lighter, more protective and more durable the problems with painful feet are still as bad. Its like we all play a tough sport so admitting to pain might be seen as a weakness but after every practice, shinny or game you still se someone in the dressing room peeling off their skates wincing in pain. That person could we be you.
I wanted change. No company was doing it so why not me? I mean at that time big companies didn’t even put their name on basic socks.
Skate socks didn’t exist when I started this journey. Thats until I decided it had to happen…..
Ok, dear reader, this is where you ask why me. Well, huge companies don’t spend RnR dollars much into socks as they want to sell other more profitable stuff. Me? I have time, someone I met who could tell me about fabrics and materials and in that time meant I spent studying where and why skates could case issues to the foot. If I didn’t skate as much as a pro then a pro would have these issues magnified??
So the Elsa’s Footski was born.
I did a test withe the U18 U20 Czech National Team Camp. All happy.
First factory run. Two colours. Factory goes bust….
Second factory to get what I want we only work on one colour but I only sell the socks face to face but sell all over UK.
Next? I GAVE UP!!
Due to my weakness, Elsa’s Hockey was mothballed.
A few years on a whole load of lessons later…… I was finally at a point I though the time was right to raise it from the dead.
So, Elsa’s Hockey is back. Elsa’s Hockey is a huge part of me and to say I have unfinished business in my heart with this is an understatement.
Elsa’s Footski was a project I undertook because I knew others felt the same. The problems have stayed the same if not worse.
My mission is to educate people on the Footski on its vast benefits.
Please, subscribe, like, share and tell people that there is a really small company thats one day gonna shape an industry just because they took over years to believe they could.
Also, please, never give up on your dreams. Sometimes the journey can feel like your stuck on the inside lane of a roundabout, unable to get off at the turn off you want. However, keep going the way will get clear for you to get you on to your destination.
Heads up, Eyes bright, Your life is about putting up a good fight!
Keep digging in the corners,
Feef
Elsa’s Hockey
Business Creator.
